NFTs driven by music – And it is very necessary these days. Bear market, bear market and another crypto winter: the news remains very gloomy. However, that is without counting the NFT technology which continues to interest many sectors of the entertainment industry. At the start of the week, it is therefore the Universal Music Group (UMG) which sets the tone, together with two veterans of the music industry: Hit Boy and James Fauntleroy. In tune, the tenors ofamusement join forces for the NFT group of the Bored Ape Yacht Club: kingship.
The information was communicated yesterday, without fanfare. Two giants of US Rap production will embark, like Eminem and Snoop Dogg, on the Bored Ape Yatch Club adventure under a UMG label. Hit Boyproducer among others of Lil Wayne and James Fauntleroy, producer of Timbalake or Cardy B, get to work. They become so “co-executive producers and members of the band’s sound design team”.
This partnership pleases both parties. On the one hand, the UMG which breaks down slowly, but surely, its score and its conquest of the NFTs. On the other, Céline Joshua, the creator of Kingship adds a string to her bow:
“The journey of Kingship is rooted in storytelling, experiences and music. I can’t wait to see what will come from the crossover between web 3 collectors and creators and the music industry. »
Well orchestrated, this trio is in the logical sequence of the BAYC empire and its Metaverse Otherside which is starting to build. L’Universal Music Group is not, however, the only tenor to confirm his growing interest in NFTs. Indeed, industrialists, like Sony, artists, like Jamiroquai and Snoop Dogg: all tune their violins. The NFT will be the tomorrow hit.